Looking for an “Insider” shortcut for creating sensational headlines that will supercharge your wealth, your business and your life?

When writing anything it’s important to not confuse your reader. This is especially important for writing good attention grabbing headlines. 

There are many tips and techniques out there that can help increase the effectiveness of your headlines.

 But for me there is ONE that really stands out from the rest. It’s simple and effective and I highly recommend it. Let me explain what I mean;

The problem with most headlines I see.

A headline is the most important part in the majority of advertising. It is single handedly the most important part of any selling message your business wants to take part in. 

It’s the first words you or your sales team use when engaging in a sales presentation or a one on one discussion. 

The purpose of a headline is to get your prospects ATTENTION. When I say your prospect, I mean your headline should be aimed directly at whoever your target market is. 

If for example you were trying to reach homeowners, you would use the word “Homeowners” in the headline. The headline should be an ad for your ad. It should tell the reader immediately the essence of what your going to say in the body copy or where the conversation will lead to. 

Why you need to incorporate a big PROMISE or BENEFIT in your headlines.

Creating a headline that tells your target audience precisely the benefit or promise is absolutely crucial. When you have decided upon your headline or its opening equivalent, you’ve already spent 80 cents out of your dollar within your advertising budget. 

Essentially 80% of your outcome or four-fifths of your result is directly affected either positively or negatively by what and how you communicate in the beginning. 

A change in headline can 20x the response or acceptance you get from your desired target audience. Each headline or opening statement needs to appeal to your prospects' self interest, whether they’re reading, listening or watching your content. 

It should promise him or her a desirable, powerful or appealing benefit. If possible try and inject “news” value or “educational” value into the headline. 

The importance of incorporating your selling promise. 

Make the promise as specific and desirable as you possibly can. 

Research has shown that most negative headlines don't work. Unless you use negativity to underscore any undesirable results the prospect may be expecting to eliminate or avoid I would stay away. 

People are looking to get an advantage in life. They are trying to avoid dissatisfaction, mediocrity, frustration and continual pain. It’s super important to have either pleasure, benefits or value attached to your headline. 

Avoid blind headlines...the kind in which you must read or listen to the whole proposition. Because if you don't gain your prospects' attention and desire immediately with your headline, that prospect wont read, listen or pay attention to you or what your ad, sales message or video says. 

That's why you need to focus on what you do best and we will take care of everything else. Get in touch today for a free marketing consultation.